Privacy and Cookie Policy

Privacy Policy


This privacy policy sets out how The Pedestal Ltd (“we”, “us”, “our”) complies with the General Data Protection Regulation (GDPR) and other applicable data protection and other laws when we collect, use and protect personal data of yours when you use this website, of which we are the operator, or otherwise supply such data to us. You can contact us at The Dairy, Stonor Park, Henley-on-Thames, Oxfordshire, RG9 6HF, by phone on +44 20 7281 2790 or at

Under the terms of the GDPR we are the data controller. Our responsibilities as data controller include determining and implementing this privacy policy.

What we may collect

We will collect information about you if you decide to register through our website, and/or to complete other forms on our website. We will use this information to help keep you informed. This information may include your name, address, other contact details, and information on your preferences or interests.

We may also collect financial data, such as details of your payment card or your bank account details, and other information about your usage and transactions with us.

We may also aggregate information about you with information about other visitors to the website in order to identify trends in our business. We may pass aggregated data to third parties such as advertisers and business partners to give them a better understanding of our business. However, such information will not identify you personally.

We may retain details of your visit to our website such as your IP address, what type of device you are using, which pages you view and how much time you spend on the site.

This website uses “cookies”. These are small files of data that are downloaded onto your computer when you visit our website. They allow our website to “remember” your activities on our website and the number of times you have visited. We can use the information stored by cookies to help us to provide you with a better on-line experience. We also use this information to create the aggregated data mentioned above.

You can set your Internet browser so it will not accept cookies. If you choose not to accept cookies you will still be able to browse our website but you will not be able to register and may lose other functionality.

How we may use data

We will use your data where you have explicitly given your consent for us to do so, and/or where we have a legitimate interest (as this term is defined in data protection legislation) in doing so, for example to supply a service (such as a condition report) to you, or to consider whether we are able to accept a bid offered by you, or to process a transaction requested by you.

We may use information that we collect in order to present information to you in a way that is appropriate for you and for your device/s.

Information may also be used to enable you to access information on our website (for example, information only available to registered clients), to participate in auctions held by us online or otherwise, or to enable you to make purchases from us.

Information that we collect about you may be used to send you information about our business or other information (for example, newsletters, details of upcoming auction sales, and news of recent arrivals on our platform).

We will only process your information when we have a lawful basis for doing so. The lawful bases for such processing include our legitimate interests such as those referred to above or our requirement to comply with the law, to enter into a transaction with you, or where you have given your consent.

Marketing communications will always include an “unsubscribe” button enabling you to withdraw your consent to receive such communications.

Information passed to third parties

We will never provide your information to any third party for them to use for their marketing purposes.

We may pass your information to a third-party vendor who provides certain services for us, eg distribution of newsletters or catalogues, or processing of financial transactions.

The third-party vendors who provide services to us and to whom consequently we may provide your information to are:

Marketing, Printing and Mailing: Pardys & Son Printers Ltd

Marketing, Communications Software: Propeller Communications Ltd

Data storage: Metropress Ltd, (t/a Auction Technology Group)- GAP Office

Email: Google LLC

Website Hosting and Administration, Digital Marketing: Propeller Communications Ltd

Third party online auctions: Metropress Ltd, (t/a Auction Technology Group)- The Saleroom and Invaluable LLC

Storage: Cadogan Tate Ltd

Banking Services: HSBC Holdings PLC

We may also pass your information to any lawful authority which has a right to require such information, to enforce our legal rights and terms of business, or to protect our clients such as by exchanging information in order to guard against fraud or credit risk.


We have taken steps to ensure that all personally identifiable information that we collect is secure, including limiting the number of people who can access this information and ensuring that they are aware of its confidential nature. We will notify you and the data protection regulator of any suspected security breach in compliance with our legal responsibilities.

Your rights

You have rights under data protection legislation which may include:

To request access to your personal information which we hold and information as to how we are processing it; to request that anything incorrect is corrected; to request that such information is deleted, where we have no legitimate interest in continuing to process it; to object to us processing your information including for direct marketing purposes, or to restrict such processing; to request that we transfer your information to a third party.

You will not generally have to pay a fee for any of the above, unless your request is unfounded or excessive, in which case we may either refuse to comply with it, or charge a reasonable fee for so doing.

You may contact us using the details provided at the beginning of this privacy policy.

As stated above, you may withdraw your consent to receiving newsletters or other marketing communications simply by using the “unsubscribe” function provided with each such communication.

Please would you update us of any changes to your personal information.

From time to time we may make changes to this policy. We will post a notice of the changes together with the updated policy on our website.

What we collect

We may collect the following information:

  • name
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

For the exhaustive list of cookies we collect see the List of cookies we collect section.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by letting us know using our Contact Us information

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please email us this request using our Contact Us information.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

Cookie NameCookie Description
FORM_KEY Stores randomly generated key used to prevent forged requests.
PHPSESSID Your session ID on the server.
GUEST-VIEW Allows guests to view and edit their orders.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history, if you have asked for this.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
MAGE-CACHE-SESSID Facilitates caching of content on the browser to make pages load faster.
MAGE-CACHE-STORAGE Facilitates caching of content on the browser to make pages load faster.
MAGE-CACHE-STORAGE-SECTION-INVALIDATION Facilitates caching of content on the browser to make pages load faster.
MAGE-CACHE-TIMEOUT Facilitates caching of content on the browser to make pages load faster.
SECTION-DATA-IDS Facilitates caching of content on the browser to make pages load faster.
PRIVATE_CONTENT_VERSION Facilitates caching of content on the browser to make pages load faster.
X-MAGENTO-VARY Facilitates caching of content on the server to make pages load faster.
MAGE-TRANSLATION-FILE-VERSION Facilitates translation of content to other languages.
MAGE-TRANSLATION-STORAGE Facilitates translation of content to other languages.