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Privacy Policy


This privacy policy sets out how The Pedestal Ltd (“we”, “us”, “our”) complies with the General Data Protection Regulation (GDPR) and other applicable data protection and other laws when we collect, use and protect personal data of yours when you use this website, of which we are the operator, or otherwise supply such data to us. You can contact us at 55 Princes Gate, Exhibition Road, London SW7 2PG, by phone on +44 20 7281 2790 or at

Under the terms of the GDPR we are the data controller. Our responsibilities as data controller include determining and implementing this privacy policy.

What we may collect

We will collect information about you if you decide to register through our website, and/or to complete other forms on our website. We will use this information to help keep you informed. This information may include your name, address, other contact details, and information on your preferences or interests.

We may also collect financial data, such as details of your payment card or your bank account details, and other information about your usage and transactions with us.

We may also aggregate information about you with information about other visitors to the website in order to identify trends in our business. We may pass aggregated data to third parties such as advertisers and business partners to give them a better understanding of our business. However, such information will not identify you personally.

We may retain details of your visit to our website such as your IP address, what type of device you are using, which pages you view and how much time you spend on the site.

This website uses “cookies”. These are small files of data that are downloaded onto your computer when you visit our website. They allow our website to “remember” your activities on our website and the number of times you have visited. We can use the information stored by cookies to help us to provide you with a better on-line experience. We also use this information to create the aggregated data mentioned above.

You can set your Internet browser so it will not accept cookies. If you choose not to accept cookies you will still be able to browse our website but you will not be able to register and may lose other functionality.

How we may use data

We will use your data where you have explicitly given your consent for us to do so, and/or where we have a legitimate interest (as this term is defined in data protection legislation) in doing so, for example to supply a service (such as a condition report) to you, or to consider whether we are able to accept a bid offered by you, or to process a transaction requested by you.

We may use information that we collect in order to present information to you in a way that is appropriate for you and for your device/s.

Information may also be used to enable you to access information on our website (for example, information only available to registered clients), to participate in auctions held by us online or otherwise, or to enable you to make purchases from us.

Information that we collect about you may be used to send you information about our business or other information (for example, newsletters, details of upcoming auction sales, and news of recent arrivals on our platform).

We will only process your information when we have a lawful basis for doing so. The lawful bases for such processing include our legitimate interests such as those referred to above or our requirement to comply with the law, to enter into a transaction with you, or where you have given your consent.

Marketing communications will always include an “unsubscribe” button enabling you to withdraw your consent to receive such communications.

Information passed to third parties

We will never provide your information to any third party for them to use for their marketing purposes.

We may pass your information to a third-party vendor who provides certain services for us, eg distribution of newsletters or catalogues, or processing of financial transactions.

The third-party vendors who provide services to us and to whom consequently we may provide your information to are:

Mailchimp- emailed newsletters

Pardy & son Printers Ltd – postal mailing for catalogues and other marketing

Auction Technology Group- auction client database

Propeller- client website registrations and marketing

We may also pass your information to any lawful authority which has a right to require such information, to enforce our legal rights and terms of business, or to protect our clients such as by exchanging information in order to guard against fraud or credit risk.


We have taken steps to ensure that all personally identifiable information that we collect is secure, including limiting the number of people who can access this information and ensuring that they are aware of its confidential nature. We will notify you and the data protection regulator of any suspected security breach in compliance with our legal responsibilities.

Your rights

You have rights under data protection legislation which may include:

To request access to your personal information which we hold and information as to how we are processing it; to request that anything incorrect is corrected; to request that such information is deleted, where we have no legitimate interest in continuing to process it; to object to us processing your information including for direct marketing purposes, or to restrict such processing; to request that we transfer your information to a third party.

You will not generally have to pay a fee for any of the above, unless your request is unfounded or excessive, in which case we may either refuse to comply with it, or charge a reasonable fee for so doing.

You may contact us using the details provided at the beginning of this privacy policy.

As stated above, you may withdraw your consent to receiving newsletters or other marketing communications simply by using the “unsubscribe” function provided with each such communication.

Please would you update us of any changes to your personal information.

From time to time we may make changes to this policy. We will post a notice of the changes together with the updated policy on our website.